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BBB’s mission is to be the leader in advancing marketplace trust. BBB accomplishes this mission by: Creating a community of trustworthy businesses Setting standards for marketplace trust Encouraging and supporting best practices Celebrating marketplace role models, and Denouncing substandard marketplace behavior
For more than 100 years, The Better Business Bureau has been that trusted source. We help people find and recommend businesses, brands, and charities they can trust, and we are continually evolving to meet fast-changing marketplace needs. We have recently revamped our BBB’s website, improved our business pages, and are continually working on improving our accredited businesses’ search engine optimization. We provide easy access to business and consumer services and provide access to customer reviews that you can trust, because we take the extra steps to ensure they are authentic before posting.