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De la Gente works with coffee farming communities to create economic opportunity that improves the quality of life for their families and communities.
De la Gente has three pillars: Coffee Business: The De la Gente brand of coffee stands for great coffee that has a positive social impact. Our coffee business creates direct connections with buyers and consumers and is a source of improved income for the small-holder farmers we work with. Cooperative Assistance: De la Gente helps cooperatives build their capacity so that they can be autonomous, democratic and profitable organizations that provide income for their members. Through training and financing, we provide access to the knowledge and resources they need for success. Community Tourism: Our tours and group trips open up a world of adventure and opportunity and are mutually beneficial for the individuals, the communities and the travelers. De la Gente tours take people beyond mainstream tourism. We want visitors to learn far more about Guatemala, the people, and the culture than they would on conventional tours.