It's The Journey, Inc.

Cause Area

  • Community
  • Health & Medicine
  • Sports & Recreation
  • Women


270 Carpenter Dr.Suite 515Atlanta, GA 30328 United States

Organization Information

Mission Statement

It’s The Journey, Inc.’s mission is to support Georgians by raising money for breast health and breast cancer programs that focus on screening, diagnostics, genetic counseling and testing, support services, and research.


It’s The Journey, Inc. - producer of the Georgia 2-Day Walk for Breast Cancer - is a local organization founded 15 years ago by a breast cancer survivor, Randi Passoff. When the Avon 3-Day Breast Cancer Walk pulled out of Atlanta in 2002, Randi, a long time walker, decided that Atlanta needed a fundraising event wherein all of the funds stayed local to support Georgia breast cancer patients and breast health programs. She created what we call "the kinder and gentler breast cancer walk." Instead of the 3-Day model of walking 60 miles over 3 days and sleeping in a tent, the Georgia 2-Day Walk covers 30 miles over 2 days and participants sleep in a hotel.
We are looking forward to the 2018 Georgia 2-Day Walk for Breast Cancer on September 29-30. And we never forget the purpose of the 2-Day Walk - which is to raise funds for breast cancer programs throughout Georgia. In March, we will hold our Grantee Celebration where we will award grants to Georgia breast cancer programs. Over the past 16 years, It’s The Journey has funded 342 grants totaling $16.5 million to support breast health programs throughout Georgia. It’s not just the walk; It's The Journey!


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