To help people build a healthier relationship with alcohol by educating people on ways to drink better and empower them to make healthier choices.

The Better Drinking Culture ("BDC" for short) is a grassroots movement that promotes a healthier relationship with alcohol. We believe drinking too much sucks, and we have the stories to prove it. So what are we doing about it? We're activating people like you to join the BDC, rep the movement, and help educate our friends and future generations on ways to drink better. We're providing a source of better drinking tips, craft knowledge, and personal stories and interviews on why this is so important.

http://www.betterdrinkingculture.org