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Root Solutions is dedicated to providing environmentalists and policy makers with tools and resources informed by the proven methods of behavioral science - allowing them to create more effective campaigns, policies, and strategies that reflect how people actually make decisions that are good for the environment.
Decisions are at the root of our environmental challenges and solutions
The environmental movement needs a robust arsenal of proven, cutting edge methods to help slow and eventually reverse the world’s ongoing environmental degradation. In order to encourage people and policymakers to make smarter environmental decisions and engage in actions that will contribute to environmental health, understanding human behavior and how we make decisions needs to become the environmental movement’s new expertise. Because when you come right down to it, decisions and the actions that result are at the root of all the environmental challenges we face, and the solutions we need to address them.
Behavioral Science and Root Solutions: A powerful approach and a new organization to help apply it
The good news is that for the past 20+ years, the disciplines which make up the field known as "behavioral science" have been researching what motivates behavior, how people make choices, and the factors which lead to less than optimal decision making. In fact, it’s been said that we are right now, in the "golden age" of decision science.
People working in a wide variety of sectors including business, public health, and politics have been putting this learning into action with impressive results. It’s time for the environmental movement to do the same. Root Solutions is dedicated to helping make that happen.