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Fair & Fashionable seeks to change the popular belief that suntanned skin is healthy, beautiful and in-style.
Due to the increasing incidence of melanoma and non melanoma skin cancers associated with tanning behaviors, the ongoing project uses fashion shows to transform the popular belief that sun-tanned skin is healthy, beautiful and in-style. The project consists of using fashion to target the population most at risk for tanning behaviors, females in high school and college years. While demonstrating through fashion shows that fair skin is healthy, beautiful and in style, Fair & Fashionable, Inc. aims to use school campaigns to collect pledges from individuals that affirm their choice in behavior and committment to not seek a tan.
Fashion is used as a forum to demonstrate that it is beautiful and in-style to wear the skin we're in. Runway fashion shows are held with naturally skinned models, promoting that skin, regardless of color, is beautiful without a suntan. The Fair & Fashionable Pledge to "Wear the Skin I'm In" Program obtains commitments from individuals to avoid seeking a tan. School campaigns will target the teen population with a higher incidence of tanning behaviors.
- Molly Menser
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