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Fair & Fashionable seeks to change the popular belief that suntanned skin is healthy, beautiful and in-style.
Due to the increasing incidence of melanoma and non melanoma skin cancers associated with tanning behaviors, the ongoing project uses fashion shows to transform the popular belief that sun-tanned skin is healthy, beautiful and in-style. The project consists of using fashion to target the population most at risk for tanning behaviors, females in high school and college years. While demonstrating through fashion shows that fair skin is healthy, beautiful and in style, Fair & Fashionable, Inc. aims to use school campaigns to collect pledges from individuals that affirm their choice in behavior and committment to not seek a tan.
Fashion is used as a forum to demonstrate that it is beautiful and in-style to wear the skin we're in. Runway fashion shows are held with naturally skinned models, promoting that skin, regardless of color, is beautiful without a suntan. The Fair & Fashionable Pledge to "Wear the Skin I'm In" Program obtains commitments from individuals to avoid seeking a tan. School campaigns will target the teen population with a higher incidence of tanning behaviors.
by Frances B. from kansas city, MO
Because anytime a company is putting on fashions shows to show the world thatsun tanned skin is healthy but fair skin is healtey and in style and that you don't always have( to have a tan to have pretty skin..) just feel pretty in your skin. because there are some skin cancers. not all people get skin cancers. but at least they are trying to warn people. to be safe. and you can always read more on it.and I know there fashions show are great also. I would enjoyed seeing one one of these days.