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The Museum’s mission is to educate and entertain the general public through the collection, preservation, interpretation, and exhibition of objects relevant to the history of the soft drink industry, and through that example, the free enterprise economic system.
To further that mission the Free Enterprise Institute was created in 1997 for the purpose of educating Texas school children and adults about the economic system that underlies American life.
- A non-profit organization that holds one of the finest collection of soft drink memorabilia in the world.
- An educational institution dedicated to the teaching of the principles of the American system of free enterprise economics.
- A unique cultural and entertainment asset to the City of Waco and Central Texas.
- The historic home of the nation’s oldest major soft drink - Dr Pepper.