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Keep Las Cruces Beautiful knows that involvement plays an integral role in the fight against litter. KLCB educates and encourages all citizens to take personal responsibility for their community. KLCB focuses on the 3 E's; education eradication and enforcement. KLCB programs are based on public awareness of weed removal, graffiti abatement, beautification and recycling and are successfully organized with volunteers and residents within the community. The focus of KLCB is to enable the citizens to take ownership, understand the effect litter has on the community, what they can do to take action and how they prevent the problem resulting in behavior change.
Keep Las Cruces Beautiful is an affiliate of Keep America Beautiful and follows the mission of KAB:Our Mission
To engage individuals to take greater responsibility for improving their community environments.
Our Guiding Principles
• Individual responsibility
• Partnerships (government, business, civic)
Our Focus Areas
Keep America Beautiful provides sustainable solutions to improve the physical and visual aspects of community environments that individuals can directly impact through their own actions in the areas of:
• Litter prevention
• Beautification and community improvement, and
• Waste reduction
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