Mission Statement
On September 5, 1980, Mothers Against Drunk Drivers (MADD) was incorporated and the mission as stated in its Articles of Incorporation were "To aid the victims of crimes performed by individuals driving under the influence of alcohol or drugs, to aid the families of such victims and to increase public awareness of the problem of drinking and drugged driving."
In 1984, MADD changed its name from Mothers Against Drunk Drivers to Mothers Against Drunk Driving. This carefully considered change was made because MADD is opposed to the criminal act of drunk driving, not against individuals. MADD also updated its mission statement to "Mothers Against Drunk Driving provides grassroots leadership to create major social change in the attitude and behavior of Americans toward drunk driving."
In 1985, MADD’s mission statement was again updated. The mission read, "Mothers Against Drunk Driving mobilizes victims and their allies to establish the public conviction that impaired driving is unacceptable and criminal, in order to promote corresponding public policies, programs and personal responsibility."
In 1992, MADD adopted a more simplified mission statement, which was "The mission of Mothers Against Drunk Driving is to stop drunk driving and support the victims of this violent crime."
By 1999, MADD had greatly expanded its work on preventing underage drinking and emerging research underscored our efforts to prevent youth alcohol use. MADD’s efforts in this area were also encouraged and supported by the government, corporations, educators, the media and public. The mission statement was officially changed to make preventing underage drinking a free-standing prong of the mission: "The mission of Mothers Against Drunk Driving is to stop drunk driving, support the victims of this violent crime and prevent underage drinking."
In 2015, MADD's efforts to significantly reduce drunk driving through the Campaign to Eliminate Drunk Driving as well as interest in defining it's role in the fight against drugged driving, the Board of Directors revised it's mission to reflect those priorities to, "The mission of Mothers Against Drunk Driving is to end drunk driving, help fight drugged driving, support the victims of these violent crimes and prevent underage drinking."
