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Direct Change builds grassroots financial support for community based African projects that are effective in directly helping children.
To increase American grassroots public support for African projects, Direct Change has developed an innovative approach that empowers supporters by providing them with the tools to raise support for the projects of their choice. Instead of spending donations on a bureaucracy to disperse aid, each project is carried out by efficient partner organizations. All of these organizations are either African-based groups with low overhead costs or American groups that spend 100 percent of funds received from Direct Change on their programs and activities in Africa. Instead of utilizing high cost fundraising tactics including direct mail, large fundraising events and phone solicitation, Direct Change recruits supporters to raise funds from their own networks. Supporters are provided with online fundraising tools that allow them to launch their own fundraising campaigns.
- Ken Deutsch
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