City of Rockford

Mission Statement

The City of Rockford’s goal is to provide "Excellence Everywhere for Everyone". We are committed to providing quality public service based on high ethical and professional standards. We are proud of the level of courtesy, honesty, equity, and customer service our employees strive for in their day-to-day interactions with our citizens and guests.

Our A.C.T.I.O.N Values are:

Accountability to ourselves and each other, across departments and across the community;

Customer-Focused on achieving results for the businesses and residents that make up our community;

Team Driven with respect and support for each other;

Innovative and Open to ideas and communication within and across departments and across the community;

Never Give Up! Our people will be resilient and commit to solving problems and providing solutions for our people.

At the City of Rockford, our business is public service and we’re proud of it.