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MountainTrue’s board, volunteers and professional staff focus on a core set of issues across 23 counties of Western North Carolina: sensible land use, restoring public forests, protecting water quality and promoting clean energy - all of which have a high impact on the environmental health and long-term prosperity of our region. MountainTrue is the home of the French Broad Riverkeeper, the primary protector and defender of the French Broad River watershed.
MountainTrue is the result of a merger of Environmental and Conservation Organization (based in Henderson County, founded in 1987), Jackson-Macon Conservation Alliance (based in Macon County, founded in 2000) and Western North Carolina Alliance (based in Buncombe County, founded in 1982). MountainTrue became an official non-profit in January 2015, and was formed with three specific goals:
- - To have a stronger influence on policy at all levels of government, through increased local presence;
- - To build a stronger organization and increase our geographic reach;
- - And to strengthen our grassroots engagement and involve a broader spectrum of the population.