Project AMPLIFI

Description

Theory of Change: Project AMPLIFI supports grassroots non-profit organizations by producing music- based events and providing unique venues for public education and engagement that draw in potential supporters not reachable by the beneficiaries through their own networks.

Project AMPLIFI's Assumptions:

• Many grass roots non-profits do exceptionally important work, but they often lack institutional capacity to raise funds and expand their support network.
• Members of the general public are often not engaged with good causes because they have not been reached through an appealing medium.
• Music is a powerful force to connect people to one another and to good causes.
• Musicians and music industry partners are excited about supporting community and good causes through a long-term partnership with Project AMPLIFI, rather than sporadic benefit events.

Working closely with musicians and music industry partners -- supercharging event production with volunteer assistance -- Project AMPLIFI produces excellent, innovative, and creatively educational events.