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Project AMPLIFI's mission is to connect the public to grassroots nonprofit organizations through music.
Theory of Change: Project AMPLIFI supports grassroots non-profit organizations by producing music- based events and providing unique venues for public education and engagement that draw in potential supporters not reachable by the beneficiaries through their own networks.
Project AMPLIFI's Assumptions:
- Many grass roots non-profits do exceptionally important work, but they often lack institutional capacity to raise funds and expand their support network.
- Members of the general public are often not engaged with good causes because they have not been reached through an appealing medium.
- Music is a powerful force to connect people to one another and to good causes.
- Musicians and music industry partners are excited about supporting community and good causes through a long-term partnership with Project AMPLIFI, rather than sporadic benefit events.
Working closely with musicians and music industry partners -- supercharging event production with volunteer assistance -- Project AMPLIFI produces excellent, innovative, and creatively educational events.