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Promote Sustainability's mission is to address global warming, by using promotional events and tools to speed the adoption of renewable energy and other sustainability practices.
Promote Sustainability is a new non-profit whose first project will be an outstanding Solar Rose Parade Float to broadly promote use of renewable solar energy as part of the New Year's 2018 Rose Parade in Pasadena, California. The float can help accelerate adoption of renewable solar energy by presenting a simple, entertaining and emotionally engaging message. "Airing nationally to an audience of more than 50 million viewers," the Rose Parade is also broadcast in more than 170 countries. The Tournament of Roses Association thus describes the Rose Parade and Rose Bowl Game, noting they are "a celebration more than a century old - a festival of flowers, music and sports unequaled anywhere else in the world."