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This program is different from what we have seen in many corporate service efforts. Capstar is not simply throwing money at a problem. The company is going to great lengths to teach its employees how to use their resources to empower local volunteers. This is a nationwide company with the unique ability to have a dramatic impact at the grass-roots level.
Jackson radio stations WYNU, WTNV, and WTJS and Big Brothers Big Sisters have partnered to create this project for Radio Reaching Out, the national service initiative of Capstar Broadcasting, the owner of the radio stations.
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