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USA Cares exists to help bear the burdens of service by providing post-9/11 military families with financial and advocacy support in their time of need.
USA Cares is committed to its mission to provide financial and advocacy assistance to post-9/11 active duty U.S. military service personnel, veterans and their families. USA Cares was launched through a grassroots partnership between the management of WAVE-3 TV (NBC) in Louisville, Kentucky; Kroger Food Stores - Mid-South Division; and the Fort Knox Chapter of the Association of the United States Army. The organization was dubbed Kentuckiana Cares with a goal to raise funds to help military families in financial crisis through the sale of "Support Our Troops" yard signs. While $121,000 was raised, the need for assistance proved to be greater than the original initiative could meet. However, we could not quit on our nation’s heroes or their families. In October 2003, a new 501(c)(3), national organization now known as USA Cares was created with a toll-free call center to process the increasing number of requests for assistance. On April 5, 2014, the National Headquarters of USACARES granted the state of Georgia with a charter to play a leading role in the continuous initiative to Support Our Troops by providing awareness and participating in fund raising activitiess and events.
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