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GOONJ’s mission is to make clothing a matter of concern. All our products are made from the last strands and shreds of the cloth, paper and other household material we get after sorting out the wearable, usable stuff. This product is made out of torn cloth/jeans, audio tapes etc. people discard in droves. There are no designer minds at work; it’s largely the ingenuity of our own minds.’
When we talk of basic needs, we say food, cloth & shelter, but in the list of development subjects which has more than 100 -150 issues; from domestic violence to global warming, clothing is not listed as a subject. We think of clothes during disasters only. GOONJ is using under utilised cloth & other old material as a powerful & proven tool for social change, huge resource for rural/slum development & a valuable asset for income generation.