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To facilitate integrated, sustainable social help programs in local communities and in the Indian subcontinent through processes of self-empowerment and enrichment.
CORD (Chinmaya Organization for Rural Development) is a bond of Love and Understanding, encouraging a process of sharing which enriches both the giver and the receiver. CORDUSA is a secular non-profit that aims at helping communities create a sustainable program to help with their holistic welfare.
By focusing on development (teaching people to earn a living) as opposed to welfare (eg. donating food), CORD has built a sustainable and replicable model which has been successfully followed by other groups. The key success factor of CORD is the motto of Active Participation. The villager has to be willing to take the first step to transform his/her life and CORD will take 5 steps forward to assist the person. Reaching out to each family and supporting their progress is slow to develop, but the ripples create multi- dimensional growth and sustainability. Infusing money and other handouts is easy; however, generating hope and confidence takes time, persistence and belief - belief in one’s ability to motivate another to change life-long thinking patterns and habits. CORD enables the poor to transform their lives through programs driven by themselves on the simple premise that inspiration from within brings out the best in everyone. That’s what makes the program successful!