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The 1 : 1 Movement, or "1 : 1" (pronounced one to one) is an organization focused on raising awareness and making change on the issues of sustainability. We believe in an approach in which we are empowering community members to realize the environmental, economic, and health benefits of making sustainable minded decisions instead of criticizing them for currently unsustainable behaviors. 1 : 1 believes in motivating our community to feel that they’re part of the solution instead of chastising them for being part of the problem. Lastly, we at 1 : 1 feel that the most effective way to bring about change is through a combination of the people working towards their goals, and big business and government working down to meet us there. We call this the "Bottom Up, Top Down" approach.
One of the goals of 1 : 1 is to demystify the concept of sustainability. Currently, it’s a word most often heard in liberal/progressive circles, most often associated with environmental issues. Ultimately, sustainability is a very simple term; it means whether or not we can continue to do things in a certain way. As mentioned earlier, it is also important for us to point out that sustainability is NOT only an environmental issue, but also one that affects our economy, our health, our cultural diversity, and that of surrounding wildlife.
We at 1 : 1 believe that people are good and want to do the right thing. Unfortunately, though, involvement and awareness is often complicated by the fact that issues are complex, and require multiple steps to bring about change. With sustainability though, the ratio is simple. Every plastic bag not used is one bag conserved. 1 : 1 ratio of your action to the desired outcome.
- Sarah Moersfelder
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