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The mission of the Johnny Appleseed Trail Association is to promote tourism & travel into North Central Massachusetts. Through this we hold yearly events and run the Johnny Appleseed Visitors' Center & Gift Shop on Route 2 West between exits 34 & 35. This is the gateway to North Central Massachusetts and where thousands of people stop weekly.
The Johnny Appleseed Trail Association is one of sixteen Massachusetts Regional Tourism Councils in charge of promoting tourism & travel in their designated area of Massachusetts. The Johnny Appleseed Trail Association represents 26 cities & towns in the North Central Mass area: Ashburnham, Ashby, Athol, Ayer, Barre, Bolton, Clinton, Fitchburg, Gardner, Groton, Harvard, Hubbardston, Lancaster, Leominster, Lunenburg, Pepperell, Petersham, Phillipston, Princeton, Royalston, Shirley, Sterling, Templeton, Townsend, Westminster, and Winchendon
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