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MISSION: (1) To raise public awareness of animal issues and encourage people to wear the Orange Ribbon to spread the word and get conversations started. (2) to promote animal guardianship -- dispelling ideas of animal "ownership", especially with regards to pet animals.
In October 2006, Rational Animal registered the orange ribbon with the US Patent and Trademark Office as the official awareness ribbon for at-risk animals -- animals whose lives and/or well-being are in jeopardy. Rational Animal owns this patent still today, and any use of the Orange Ribbon for Animals must include a credit to Rational Animal or requires permission by Rational Animal preceding use. In addition, any other cause may not lawfully use the orange ribbon to raise money for and promote themselves. This includes the MS Foundation, the MS HOPE Foundation, fundraisers for lukemia, and awareness causes for Guantanamo Bay prisoners, among any others using an orange ribbon.
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