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Music is the Medicine (MITM) is a non-profit organization committed to spreading awareness about both serious medical diseases and social ills and raising funds towards their eradication; unique events centered on music are designed to both educate and entertain towards this cause. The MITM Foundation is comprised of highly motivated and socially aware individuals dedicated to making a difference in the world one cause at a time.
Hundreds of Supporters...Twenty One Members...Three Brothers...Two Benefits...
What started as a casual conversation between brothers Dan, Connor, and Brent Effenberger has become the locally-known and nationally-supported nonprofit organization Music is the Medicine. Debbie and Glen Effenberger raised their three sons in a household that embraced both the healing power of music and the philosophy of "giving back." Over the years, as the brothers grew and became more and more embedded in the Jersey shore music community, their shared passion for music and charity gave rise to the idea of combining these
All they had to do was give it a name...Music is the Medicine.
The next obvious step was identifying a cause that they all believed would benefit from their efforts. Inspired by their friend JD Wilson, who was serving overseas in Operation Iraqi Freedom, the brothers decided to hold a concert to benefit the troops. Thus, they banded their resources together to organize a massive charity event that honored the armed forces who were sacrificing their bodies and minds for this country. Pacifists at heart, the Effenbergers wanted to ensure that the funds raised went to help the veterans’ mental recovery from wartime deployments. The idea was to concentrate on the soldiers’ mind, body, and heart instead of the political turmoil that surrounded the war at the time.
All of the funds received from the benefit concert went to the Wounded Warrior Project, an organization that helped ailing soldiers in many areas where the government was falling short, including those suffering from post-traumatic stress disorder. The Effenberger brothers were elated upon witnessing the enthusiastic response the event generated on the radio, in the press, and, most importantly, in the members of the local community who supported the benefit concert held in Seaside Heights. The tremendous support and buzz got the wheels spinning on this project which led to the next question, "What are we going to do next year"?
An amazing supporting cast began to fill out the budding foundation’s roster. Old and new friends, each enamored with the idea of making a difference through music, started brainstorming ways to maximize their impact. In the fall of 2011, however, tragedy struck and the MITM community lost a great friend when John M. Hoffman succumbed to brain cancer. The choice for a cause to support then became obvious... In the summer of 2011, MITM held their second benefit: "Do it for Johnny ," once again in Seaside Heights. People came out in droves to show their support and helped the organization raise over eleven thousand dollars, more than four times what they had raised the previous year. All proceeds from the event were donated to Memorial Sloan-Kettering Hospital in aid of pioneering cancer research in John’s name.
Hundreds of Supporters...Twenty One Members...Three Brothers...Five Benefits..
One Conversation....and endless possibilities
- MaryColleen Norcia
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