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The Central Vista Business Improvement District and Main Street Community are dedicated to the preservation and improvement of Downtown Vista through the implementation of the four-point strategy of the National Main Street Program. The VVBA was originally established in 1986 as the Vista Town Center Association, a 501(c)(3) non-profit organization to administer the revitalization of Vista's downtown under the four-point program of the National Main Street Association.
Design: Enhancing the visual quality of downtown Vista using the basic design elements in the existing environment. Regular meetings 8:00 a.m. second Wednesday of month.
Organization: Building an effective volunteer-driven management organization, guided by professional staff, with public and private support. Regular meetings 8:00 a.m. fourth Wednesday of month.
Economic Restructuring: Recruitment of new businesses to balance the retail/service mix, putting vacant space back into productive use and improving the District's competitive market position. Regular meetings 8:30 a.m. first Thursday of month.
Promotion: Planning and advertising the downtown as a unified shopping area through promotional events and marketing. Regular meetings are held at 8:00 a.m. on the first Wednesday of month.
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