• NewRoots, Inc. NewRoots, Inc.


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Mission Statement

The mission of New Roots is to ignite community power for fresh food access. Our vision is that everyone in our community has access to the fresh food we all need to be happy and healthy. We do this through our innovative Fresh Stop Markets.


Fresh Stop Markets (FSM) are run by leaders in a grassroots food justice movement that operates from the belief that fresh food is a basic human right. FSMs are volunteer, community-driven farm-fresh food markets that pop up bi-weekly at local churches, businesses, and community centers in fresh food insecure neighborhoods. "Shareholders" agree to cooperate and pay ahead of time, on an income-based sliding scale, for ten varieties of seasonal, local, organic produce that can then be picked up at a given time and day, at one of the 16 different Kentucky and southern Indiana Markets. This cooperation and financial commitment ensures that farmers don’t face the same degree of risk as with traditional farmers’ markets. The sliding scale means food is affordable and everyone is included.

WIC participants pay $6, those at or below 185 percent federal poverty guidelines pay $12, others pay $25, and those who would like to invest in the community pay $40. Everyone gets the same food! At every Market a chef hosts a cooking demonstration, offering samples and recipes for the very same vegetables and fruits that shareholders bring home. There is a diverse, family reunion atmosphere. Food justice workshops and the Fresh Stop Training Institute (FSTI) organize Fresh Stop Market leaders to unite around the pursuit of a healthy, just food system for all.

For more information go to: http://www.newroots.org/faqs.html


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