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The mission of New Roots is to ignite communities to come together, share knowledge, and build relationships with farmers to secure access to fresh food.
The New Roots Fresh Stops connect families to farms with affordable fresh food, share knowledge about home cooking and inspire community leaders to help people transform their lives.
Fresh Stops were created to address the lack of fresh produce in Louisville neighborhoods. The Fresh Stop Project is a community-driven fresh food access project where families pool their money and SNAP benefits to purchase in bulk from local farmers on a sliding scale. Each family receives a "share" of seasonal produce which feeds 2-4 people, depending on the Fresh Stop.
New Roots works to improve the distribution and utilization of fresh foods by facilitating leadership development, improving access to fresh food for urban residents, sharing education with families on the use of fresh foods, and connect neighborhood leaders with local farmers and distributors so that participating communities are able to develop successful long-term relationships leading to healthy lifestyles for member families. We have a track record of implementing successful community-based Fresh Stop programs, and we look forward to continuing and expanding our efforts in the future.