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HERO Campaign for Designated Drivers

Cause Area

  • Advocacy & Human Rights
  • Community
  • Education & Literacy
  • Emergency & Safety


1416 N. Main StreetPleasantville, NJ 08232 United States

Organization Information

Mission Statement

The purpose of the Campaign is to encourage people to participate in designated driving programs throughout our state and nation. In cooperation with schools, businesses, law enforcement agencies, and other community-based organizations, we ask you to help keep drunk drivers off our highways.


The HERO Campaign was created by the family of Navy Ensign John R. Elliott, a graduate of the U.S. Naval Academy who was killed in July 2000. He was preparing to enter naval flight officer school, and was driving home from Annapolis to Egg Harbor Township, New Jersey for his mother's birthday celebration at the time of his death.

Elliott's father hopes that his efforts to promote The HERO Campaign will not only draw attention to needless tragedies, but will motivate more people to drink responsibly and to drive soberly, especially for those who are not in a condition to drive.


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