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Rare protects the world's most important biodiverse regions by inspiring the people who live there to embrace conservation.
Rare, a U.S. based conservation organization, works globally to equip people in the world's most threatened natural areas with the tools and motivations they need to care for their natural resources. Rare believes conservation is a social issue, as much as it is a scientific one. A lack of alternatives and awareness leads people to live in ways that are harmful to the environment. For thirty years, Rare has used social marketing campaigns, "edutainment" radio soap operas, and economic development solutions to make conservation attainable, desirable, and even profitable for people close enough to make a difference. Rare's services are used by virtually every large conservation organization, including The Nature Conservancy, Conservation International, Wildlife Conservation Society, and the United Nations Development Programme. In 2005, Rare was the only environmental organization to receive distinction as one of Fast Company magazine's Top 25 Social Capitalists -- which recognizes savvy business practices and entrepreneurial spirit in the non-profit arena.
- Laurie Wilkison
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