Children Now

Cause Area

  • Advocacy & Human Rights
  • Children & Youth
  • Education & Literacy
  • Health & Medicine
  • Media & Broadcasting

Location

1212 Broadway5th FloorOakland, CA 94612 United States
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Organization Information

Mission Statement

Children Now is a research and action organization dedicated to assuring that children grow up in economically secure families, where parents can go to work confident that their children are supported by quality health coverage, a positive media environment, a good early education, and safe, enriching activities to do after school. Recognized for its expertise in media as a tool for change, Children Now designs its strategies to improve children's lives while at the same time helping America build a sustained commitment to putting children first. Children Now is an independent, nonpartisan organization.

Description

Children & The Media Program works to improve the quality of news and entertainment media both for children and about children's issues, paying particular attention to media images of race, class and gender. We seek to accomplish our goals through media industry outreach, independent research and public policy development. California Policy Program works to put children first by improving their economic security, health, early care and after school opportunities. We track the status of California children's education, health, economic security and safety to inform state and local policymaking. Talking With Kids About Tough Issues is a national initiative by Children Now and the Kaiser Family Foundation to encourage parents to talk with their children earlier and more about tough issues like sex, HIV/AIDS, violence, alcohol, and drug abuse. Children's Health Program works to improve the health and well-being of children in California and nationwide. Each project incorporates a unique blend of independent research, advocacy and communications. Please click on the project name for more details.

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