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Mission Statement

Our mission is to be a voice for the Home and Building Performance industry, and to advocate for policies that will create the foundation for a sustainable and scalable home retrofit market. We will accomplish these goals by promoting a combination of industry standards, financing and performance-based incentives, through collaborations with legislators, government agencies, public utilities and professional organizations. We believe that a public-private market must exist where programs drive demand to a well-regulated private sector that will compete on efficiency and innovation.

Residential efficiency improvements can reduce energy waste in most homes by 20 to 40 percent. A nationwide initiative to improve the efficiency of America’s 128 million homes has the potential to unlock significant reductions in building-related greenhouse gas emissions, improve national security by reducing our dependence on foreign oil, and generate long-term energy savings for American consumers.

Expansion of the Home Performance industry also represents a crucial path to economic growth in the face of historically high unemployment and unprecedented weakness in the construction and manufacturing sectors. Consumer demand for efficiency retrofits will create hundreds of thousands of high-paying local jobs that cannot be outsourced overseas, while stimulating a surge of manufacturing of building materials primarily made by American workers.


OBJECTIVES Public Policy Initiatives Efficiency First’s lobbying and advocacy efforts are focused on three key factors that will stimulate rapid growth and local job creation in the Home Performance industry:

  • National Incentives
    Efficiency First believes that government incentives are the key to driving a surge in consumer demand for home energy retrofits. Pay-for-performance based incentives - deployed as direct consumer rebates - reward modeled or actual energy savings, not specific products or technologies, and leverage private investment to minimize the burden on public funding sources. These incentives are technology neutral, removing government from the role of trying to pick winning technologies and freeing the market to innovate and reward performance.
  • Financing
    Access to capital is one of the keys to widespread adoption of home energy retrofits, allowing homeowners to amortize upfront investments over time, and often achieving positive cash flow when loan payments are offset by reductions in monthly energy bills. Efficiency First supports diverse lending programs that will make it easy for consumers to invest in cost-effective home energy improvements.
  • Industry Standards
    Efficiency First supports the Home Performance with ENERGY STAR program as a model for efficiency retrofitting, including third-party verification. We support strong contractor standards and certification based on credible contractor accreditation.
State & Local Organizing

To complement the association’s national lobbying and advocacy efforts, Efficiency First supports a network of state and local chapters formed to address local policy issues and facilitate mutually beneficial business alliances. Chapter activities include lobbying state and local governments, advocating for appropriate industry standards, promoting financing programs, workforce development training, building working relationships with regional utility companies, and joint marketing campaigns.

Industry Best Practices

As new programs and business models are tested in the emerging Home Performance market, analysis and dissemination of best practices data will facilitate rapid growth and successful nationwide implementation of residential energy retrofit measures. Efficiency First’s Best Practices Committee manages separate working groups focused on business models, financing and incentives, workforce development and marketing. Each working group conducts detailed case studies of existing markets and energy retrofit programs, the results of which will be compiled into white papers produced for the benefit of Home Performance contractors, public policy experts and program managers.



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