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The DAM Lab was established in 2002, with the purpose of understanding how the basic processes of attention and memory influence the higher-level processes involved in behavioral decision making and human rationality. This initial work helped fuel the emergence of what is now known as cognitive decision theory, which is an offshoot of the traditional field of behavioral decision theory.
Current research in the DAM Lab extends well beyond the original focus on judgment and decision making, and now includes research on cognitive and brain training, basic memory and cognitive ability, and social decision processes. Researchers use a variety of techniques, including computational modeling, eye tracking, and most recently neuroimaging.
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