Rational Animal

Cause Area

  • Animals

Location

7 Cornelia St. 1ENew York, NY 10014 United States
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Organization Information

Mission Statement

Rational Animal uses the power of media to promote the welfare of NY's at-risk animals. Rational recruits media professionals in NYC and facilitates their work to create a cohesive multi-media campaign that focuses on issues that affect at-risk animals and engages the public in positive messages that encourage people to act in ways that improve animals' lives

Description

Many New Yorkers are not aware of the plight of at-risk animals. Rational Animal aims to introduce a stream of positive and engaging media messages for TV, radio and print that address issues important to reaching a no-kill status in NYC and that contribute to the wellbeing of urban animals.

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