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Rational Animal uses the power of media to promote the welfare of NY's at-risk animals. Rational recruits media professionals in NYC and facilitates their work to create a cohesive multi-media campaign that focuses on issues that affect at-risk animals and engages the public in positive messages that encourage people to act in ways that improve animals' lives
Many New Yorkers are not aware of the plight of at-risk animals. Rational Animal aims to introduce a stream of positive and engaging media messages for TV, radio and print that address issues important to reaching a no-kill status in NYC and that contribute to the wellbeing of urban animals.
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