Entertainment Industry Foundaation

Mission Statement

Created in 1994 through the committed and collective efforts of the Entertainment Industry Foundation, Lilly Tartikoff and Ronald O. Perelman, the EIF Revlon Run/Walk For Women has grown to become one of the nation's largest 5K fundraising events. To date, the Run/Walks (in Los Angeles and New York) have distributed over $65 million for cancer research, treatment, counseling and outreach programs. Thanks in part to these funds, new treatments are being developed and lives are being savedial funds to address leading health and social issues