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The mission of Youth Empowerment America is to develop and cultivate effective organizing models and approaches for creating positive community change through the utilization of netroots and grassroots organizing strategies.
Our Organizing Strategies
A good organizing strategy is one that matches most of these criteria. The strategy should:
1. Result in Real Improvement in People’s Lives
If you can see and feel the improvement, then you can be sure that it has actually been won.
2. Give people a sense of their own power.
People should come away from the campaign feeling the victory was won by them, not experts or lawyers, or by the mercy of policy makers. This builds confidence to take on larger issues and loyalty by the organization.
3. Alter the relations of power.
Building a strong organization creates a new center of power that changes the way the other side makes decisions, and hopefully give communities greater influences on the changes to be made to improve their lives.
4. Be worthwhile.
Members should feel they are fighting for something about which they feel good, and which merits the effort.
5. Be winnable.
The problem must not be so large or the solution so remote that the organization is overwhelmed. The members must be able to see from the start that there is a good chance of winning, or at least that there is a good strategy for winning. Ask who else has won an issue and how, and then call on people with experience and ask for advice.
6. Be widely felt.
Many people must feel that this is a real problem and must agree with the solution. It is not enough that a few people feel strongly about it.
7. Be deeply felt.
People must not only agree, but feel strongly enough to do something about it. It is not enough that many people agree about the issue and don’t feel strongly.
- David Mitsak
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