Colgate Bright Smiles. Bright futures

Mission Statement

In 1991, Colgate introduced Bright Smiles Bright Futures (BSBF), an oral health education program designed to improve the oral health of underserved children. BSBF has exposed 8 million children and families annually to positive oral health education messages and/or provided free received dental screenings for children ages 1 through 12. This success has been achieved through partnerships with the National Dental Association, Hispanic Dental Association, other professional organizations/dental schools, a host of community volunteers, and public/private and civic organizations.