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MissRepresentation.org is a call-to-action campaign that seeks to empower women and girls to challenge the media's limiting labels in order to realize their full potential.
Written and directed by Jennifer Siebel Newsom, Miss Representation exposes how mainstream media contribute to the under-representation of women in positions of power and influence in America. The film challenges the media’s limited and often disparaging portrayals of women and girls, which make it difficult for women to achieve leadership positions and for the average woman to feel powerful herself.
In January 2011, Miss Representation premiered at the 2011 Sundance Film Festival where it was immediately acquired by Oprah Winfrey Network for their documentary film club. On October 20 th the film aired on OWN and to date over 1.4 million people have seen the film on OWN alone (this precludes the thousands of educational, non-profit, government, and corporate screenings across the country).
At every screening people are asking what can I do? How can I get involved. In response we launched MissRepresenation.org to unite individuals around a common meaningful goal, to spark millions of small actions that will lead to a cross generational movement to eradicate gender stereotypes and create lasting cultural and sociological change.
- Amy Zucchero
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