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The Humane Research Council (HRC) empowers animal advocates with access to the research, analysis, and strategies that maximize their effectiveness to reduce animal suffering. We provide discount consulting services, written reports, presentations, and other resources exclusively for animal advocates, including many tools for smaller groups and individuals.
The Humane Research Council was formed in early 2002 by a small group of professionals interested in using consumer and market research methodologies to improve conditions for non-human animals. Since then, HRC has developed a comprehensive vision for the use of such research, and our team now includes a number of committed directors, expert advisors, and volunteers, each with significant experience in one or more aspects of consumer and market research.
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