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To conduct a statewide public health campaign that increases the consumption of fruits and vegetables to a minimum of 5 servings a day , as part of a healthy lifestyle, in an effort to reduce the risk of chronic disease among Californians. A secondary aim is to increase physical activity to 30 and 60 minutes a day for adults and children, respectively.
This social marketing campaign aims to influence the community through various channels, including supermarkets, media, festivals, flea markets, schools, community activities, and farmer's markets.
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