• ORGANIZATION PROFILE
  • San Diego Regional 5 a Day Campaign San Diego Regional 5 a Day Campaign

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Mission Statement

To conduct a statewide public health campaign that increases the consumption of fruits and vegetables to a minimum of 5 servings a day , as part of a healthy lifestyle, in an effort to reduce the risk of chronic disease among Californians. A secondary aim is to increase physical activity to 30 and 60 minutes a day for adults and children, respectively.

Description

This social marketing campaign aims to influence the community through various channels, including supermarkets, media, festivals, flea markets, schools, community activities, and farmer's markets.

Website

http://www.sd5aday.org

Contact

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