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To bring joy, comfort, and learning to children in need through the experience of toys and play.
TIF is the official charity of the North American toy industry. We work with toy companies to obtain toy donations that we distribute to children's charities around the world. We also approach toy companies, companies outside of the toy industry, as well as individuals/the general public for monetary donations to help support this work and grants that we provide. Our goal is to deliver the magic of play to as many children as possible each year who are affected by poverty, foster care, having a parent in the military, illness, and natural disasters.