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"To create a national paradigm shift by refocusing attention toward our hearts' intrinsic ability for kindness as an asset for positive growth and success of our children and a cornerstone of society."
RTR will accomplish its mission by creating a multidimensional organizational structure which will include:
1- Establishing a significant media presence on the internet, television, radio and social networking sites. Having a sustained presence in media will continually remind us about the need to be kind to one another
2- Create a student driven national campaign, with a significant fundraising component, in our schools by establishing local school based chapters. Growing school based chapters, similar to DARE, MADD and SADD, will facilitate Rockin' the Rages entrenchment, at the grass roots level, to ensure that our message is repeated to our children and their educators in a structured environment.
3- Develop relationships with leading figures in the entertainment industry and respected leaders outside of entertainment to ensure the relevance of our cause. -Engaging popular entertainment and community leaders lends credibility to the movement and allows our children to feel validated by their modern day icons
4- Implement a national direct marketing/awareness strategy. Banners on busses and subways, sporting and musical events, billboards on our highways, and a well designed direct marketing/awareness campaign will support our goal by saturating our nation with our message.
5- Partner with existing programs that address components of rage/bullying via the internet. A significant web based presence will allow RTR to facilitate and bridge all current successful programs that focus on certain aspects of dealing with rage.