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In January 2011, our community officially joined Americans for the Arts' latest national economic impact study, Arts & Economic Prosperity IV (AEP4), a year-long, two-part study that evaluates the impact that spending by nonprofit arts organizations and their audiences has on local economies, as well as analysis of consumer habits and trends related to the arts and culture.
Americans for the Arts has conducted similar economic impact studies in more than 250 U.S. communities. Many of these communities have used these reports as an additional advocacy tool for all sorts of arts-related issues, including promoting arts education, increasing funding opportunities for artists and arts organizations or exploring urban redevelopment projects. Some organizations have even used the information about audience participation to strengthen their programming and better meet the needs and interests of their community.
We all personally know how great Eugene is and why we love living here but we don't have a measurement of how big an impact the arts have on our way of life and the local economy. Our participation in this important research project will provide that data for the first time.
If you can volunteer 30-60 minutes to collect audience surveys or assist with other activities associated with this study, we'd love to have your help! There will be many opportunities to help between now and December 31, 2011, so sign up if you think you'll have any time over the next several months to help out.
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