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To create opportunity in the marketing industry for students from diverse cultural and socioeconomic backgrounds.
Creating Opportunity: Exposure and Access
We believe that every student has potential regardless of his or her background and that students should have exposure and access to careers in an industry where their potential can be realized.
In The BrandLab classroom, students gain exposure to the vast array of career options in the marketing industry. A hands-on curriculum teaches every student industry current professional skills and provides motivated students with the tools to gain further access to the industry through internships, mentors from the industry and scholarships for higher education.
To date, over 400 students have completed The BrandLab class, 39 have completed summer internships and 40 have received $1,000.00 college scholarships.
The BrandLab classroom pairs students with volunteers who work within the marketing and advertising industry. Volunteers support the class and are an invaluable resource for each of the students. Beyond the knowledge they bring, these volunteers serve as positive, caring adults in students' lives.
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