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To improve farm animal welfare by auditing compliance with, and promoting family farmers who adhere to, the highest welfare standards.
The Animal Welfare Approved program audits and certifies family farms raising their animals humanely, outdoors on pasture or range. Farmers who earn the AWA seal benefit from having a third-party verification of their high-welfare practices and consumers benefit by knowing that the humane label means what it says.
Animals are raised outdoors on pasture or range on true family farms with the "most stringent" humane animal welfare standards according to the World Society for the Protection of Animals. Annual audits by experts in the field cover birth to slaughter.
AWA is able to offer this certification and technical and marketing services to farmers at no charge. Because AWA is not financially dependent on farmer fees, the program is unbiased and completely transparent.
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