Travel Tacoma + Pierce County

Mission Statement

Mission To execute initiatives that deliver tourism to Pierce County. The TRCVB increases visitor expenditures and overnight stays through strategic sales, marketing and services to our customers, members and communities. We promote and package our destination to attract and meet the needs of meetings and conventions, group tours, special interest groups and the leisure traveler. Vision To be the recognized regional leader in effective destination marketing. The TRCVB is the catalyst in community and tourism activities developing local and state partnerships, delivering effective sales and marketing programs, and facilitating product development and enhancements. Our value results in increased resources for destination marketing Core Values Regionalism Leadership Accountability