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To Promote the Sustained Growth of the Fly-Fishing Industry
- Grow Consumer Demand for Fly Fishing Products and Services
- Enhance the Growth and Professionalism of Fly-Fishing Business
- Support the Protection, Enhancement and Restoration of Fishing Waters
AFFTA is currently working on a number of important strategies to accomplish the organization's objectives. Some of the main initiatives are summarized herein:
To grow consumer demand for fly-fishing goods and services, AFFTA has developed and is growing its Discover Fly Fishing consumer recruitment program. This national outreach program includes a hands on introduction to fly casting, how-to-get-started book, dedicated website and network of volunteer instructors and participating retailers.
To enhance the growth and professionalism of fly-fishing businesses, AFFTA is strengthening and growing the industry trade show, delivering relevant industry research, offering professional development opportunities and distributing the industry's e-newsletter, AFFTA Connects.
To support the protection, enhancement and restoration of fishing waters, AFFTA holds the annual National Casting Call, and works closely with affiliate organizations to advance issues important to the fly-fishing industry.
- Brad Gentner
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