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The purpose of the Chippewa Falls Main Street Program is to improve the community's quality of life by strengthening the Downtown as the center of the community through concentrated efforts in organization, design, promotion and economic restructuring.
To strengthen and broaden the economic base of downtown Chippewa Falls. Encourage visual improvements through good design that is compatible with historic features. Develop and sustain a well managed, volunteer driven organization and to promote the downtown as the community's social, cultural and economic center.