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Madison Festivals, Inc. (MFI), a recognized 501(c)3 organization, is dedicated to producing events that are the best of Madison - Madison Marathon and Taste of Madison.
Taste of Madison is the flagship event of Madison Festivals, Inc. The event is held each year on Saturday and Sunday over the Labor Day weekend on the Capitol Square. Taste of Madison has repeatedly been the recipient of Madison Magazine's "Best Community Festival/Event" readers' award. With an estimated attendance of 175,000, the event showcases more than 70 local restaurants, 21 beverage stands, 3 entertainment stages and lots of live entertainment.
The Madison Marathon is a three-day event held each Memorial Day weekend. The Marathon Expo, featuring a wide array of sport and fitness vendors, is held on Friday and Saturday. At the Expo, participants are able to register for the event or, if pre-registered, receive race materials, goody bags, and learn more about the marathon course. The Expo also provides an opportunity for visitors to enjoy free samples, displays, and interactive demos hosted by various health and fitness exhibitors. On Sunday of Memorial Day Weekend over 8,300 runners participate in one of the 4 races that comprise the Madison Marathon events. These participants take to the streets of Madison and surrounding communities by running a marathon, half marathon, quarter marathon or the Kids' Run. The Madison Marathon Finish Line is held on the beautiful Capitol Square.
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