• James River Association James River Association


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Mission Statement

The mission of the James River Association is to be guardian of the James River. We provide a voice for the river and take action to promote conservation and responsible stewardship of its natural resources. We achieve these goals through four core programs: Watershed Restoration; Education and Outreach; River Advocacy; and our Riverkeeper program


Every person living in the watershed can have an impact on the health of the James River. It's as simple as controlling polluted runoff from your lawn or recycling plastic bottles.

At JRA we're helping people understand their impact on the watershed. But we can't do it alone. That's why we rely on volunteers to help with our watershed restoration and clean-up programs and our members who also provide their financial support for our programs.

JRA's Watershed Restoration program showcases answers to watershed management issues facing the James River. Working with landowners and partnering organizations, JRA brings responsible Habitat Restoration and Land Conservation solutions free of charge to the landowner. Our activities include streamside buffer plantings, building rain gardens & BayScapes, rain barrel workshops and trash cleanups.

JRA's Education and Outreach program provides educational experiences (both in the classroom and on the water) to the next generation of James River stewards. Our goal is to relate environmental topics in a way that is meaningful as well as memorable.

JRA participates in many outreach events, including James River Days and the Annual James River Clean-up. In efforts to enhance environmental education programs, we partner with local organizations such as Virginia Commonwealth University, Riverside Outfitters, Maymont Foundation, Children's Museum of Richmond and the James River Park System.

A Riverkeeper is a full-time on the water advocate for your right to protect and defend the environment. On any given day a Riverkeeper serves as a detective, an educator, a river ambassador or a scientist. The goal of this important core program is to maintain a constant vigil on the James River, monitoring its conditions, identifying problems and ensuring that solutions are executed properly.



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