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Our mission is to reverse the terrible epidemic of childhood obesity. Our program is named EATMOVEPLAY AMERICA.
EATMOVEPLAY AMERICA is the first child obesity program that is directed to the KIDS, not the parents.
It has three components:
EATMOVEPLAYbook, a magazine
EATMOVEPLAYscene, the website
EATMOVEPLAYshow, the TV program. This is 2 years way.
Just like the most successful, ever, program to reach and educate kids, Sesame Street, our team of characters engages and entertains the children and starts them on the road to becoming 'mini experts'. (They were the experts who told their parents to stop smoking.) They do not have to DO anything; all they do is follow their favorite character(s) and have fun. And, as a result, will choose foods that make them run faster, jump higher, be smarter, play longer. Get the family to exercise more and create their own games, which just might happen to cut into their TV time and make a glorious mess in the kitchen while cooking with their grown-ups.
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