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The Pixel Project is a global organization with a mission to end violence against women, which aims to taking fund raising and awareness for the end of violence against women cause into the 21st Century by delivering innovative, powerful viral campaigns across various online and virtual channels including social media.
We are a worldwide coalition of grassroots activists and volunteers using the power of Web 2.0 to mount a global effort to raise awareness about and mobilize millions to get involved with ending violence against girls and women. We strongly believe that men and women must take a stand together for the right of women to live a life free of gender-based violence.
Our team is currently scattered across four continents, 12 time zones and over 10 cities worldwide, proving that there are no cultural or social barriers when it comes to this issue.
Our first project (2010) is to turbo-charge global awareness about VAW using social media while raising US$1 million for Malaysia's Women's Aid Organization and the U.S.A.'s National Coalition Against Domestic Violence by getting a global audience to collectively unveil a million-pixel mystery collage of Celebrity Male Role Models at US$1 per pixel.
The project will invite six world-famous male celebrities with strong family connections, no history of violence, and are role models for men in relationships with women and children, to participate in this collage of portraits.
We have appointed award-winning international photographer Jillian Edelstein as the project's principal portrait photographer. Jillian's work includes the iconic Nelson Mandela portrait for the cover of the New York Times magazine.
The philosophy behind choosing positive male role models from different occupations is to emphasize that men have a major role to play in breaking the cycle of violence against women.
The first of our mystery Celebrity Male Role Models who has joined the project is a prominent Nobel Prize Winner.
Our vision is for a world where:
- Men and women work together to secure the right of women to a life without violence.
- Violence against women is effectively addressed and openly discussed by men and women.
- Men and boys step up to prevent and stop violence against women.
The Pixel Project was created for the following:
- Advocate and advance a gender-blind approach to gender-based violence
Getting both men and women working together to stop Violence Against Women.
- Raise US$1 million in a Global Recession
Driving online donation momentum to achieve or surpass US$1 million in funds for "Women's Aid Organization, Malaysia and the USA's National Coalition Against Domestic Violence within 6 months of the campaign's official launch in the first half of 2010.
- Generate conversation
Tearing down taboos to generate discussion about violence against women amongst both men and women
- Challenge expectations
To get a global audience emotionally engaged and actively involved by breaking away from methods used by other campaigns to end violence against women.
- Regina Yau
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