Bloom, formerly Image For Success

Cause Area

  • Advocacy & Human Rights
  • Community
  • Employment


1557 Fourth StreetSan Rafael, CA 94901 United States

Organization Information

Mission Statement

Bloom is a non‐profit organization that provides complimentary wardrobes to men, women, and children who are transitioning to a life of self‐reliance. The population served includes participants in substance abuse recovery programs, victims of spousal abuse, as well as others who are homeless, jobless, or suffering from economic hardship. Bloom not only provides clothes to satisfy the requirements of the workplace, but also to enhance the social and recreational needs of our clients who are working to transition to a life of self‐sufficiency. Bloom is the only non-profit in the United States to provide wardrobes for the entire family at no fee to the client.


The free clothing, accessories, jewelry and shoes that is given to clients is obtained primarily through donations from our generous community. We are very particular when accepting these donations. We ask our donors for high quality, gently worn clothes in current fashion and current season. We believe that our clients deserve only the best garments.

Our clients must be considered low income or working poor and be receiving support services from a nonprofit, job training, recovery, social service or governmental agency in Marin County. Counselors and case managers from our 60 referral partner organizations work in collaboration with Bloom to determine eligibility for an appointment. Criteria could be completion of a job-training program, obtaining a job interview, a predetermined time of sobriety or pending program completion. We see our service as part of the individual plan to attain self-sufficiency. After the initial appointment, the client receives a discount card for shopping in our small retail store. The client may return in the following season to obtain a second two-week wardrobe.


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