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The mission of the National Cherry Festival is to celebrate and promote cherries, community involvement, and the Grand Traverse region.
-- Held in 1926
-- Over 500,000 over eight days
-- 150 events and activities (85 percent are free)
SOURCES OF INCOME
-- Event Sponsors, Local Membership, ticket sales
MISSION OF FESTIVAL
-- The mission of the National Cherry Festival is to celebrate and promote cherries, community involvement, and the Grand Traverse region.
Through promotional material, including regionally and nationally distributed brochures; news releases; feature stories in national media; National Cherry Queen tours and appearances; interchange with other major festivals in the country; 60,000 Festival week programs; Midwest media blitzes; highway billboards personal presentations
OPERATION OF FESTIVAL
-- Minimum of 35,000 volunteer hours and 10,000 staff hours each year
-- Over 75 percent of dollars spent by Festival remain in the area
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