• ORGANIZATION PROFILE
  • National Cherry Festival National Cherry Festival

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(44.764065,-85.61957)
 

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Mission Statement

The mission of the National Cherry Festival is to celebrate and promote cherries, community involvement, and the Grand Traverse region.

Description

FIRST FESTIVAL
-- Held in 1926


ANNUAL ATTENDANCE
-- Over 500,000 over eight days


PROGRAM
-- 150 events and activities (85 percent are free)


SOURCES OF INCOME
-- Event Sponsors, Local Membership, ticket sales


MISSION OF FESTIVAL
-- The mission of the National Cherry Festival is to celebrate and promote cherries, community involvement, and the Grand Traverse region.


PROMOTION
Through promotional material, including regionally and nationally distributed brochures; news releases; feature stories in national media; National Cherry Queen tours and appearances; interchange with other major festivals in the country; 60,000 Festival week programs; Midwest media blitzes; highway billboards personal presentations


OPERATION OF FESTIVAL
-- Minimum of 35,000 volunteer hours and 10,000 staff hours each year


FESTIVAL EXPENDITURES
-- Over 75 percent of dollars spent by Festival remain in the area

Website

http://cherryfestival.org

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Reviews

Average Review 1 reviews

Would you recommend National Cherry Festival?

by Sharon P. from Traverse City, MI (Administrator for this Organization) (2009-06-23 17:36:12.0)
It's fun! There are lots of things you can sign up for and you work with great people. The staff really made me feel appreciated.